Caitlin Carlson serves as Noto Group’s fractional Chief Marketing Officer, bringing more than 20 years of experience building marketing programs that drive business growth. As founder of Caitlin Carlson Consulting, she helps B2B organizations develop marketing strategies and demand generation programs that deliver measurable results.
Previously, Caitlin held senior marketing leadership roles at KPA and Thought Industries, building high-performing teams across demand generation, brand, content, and marketing operations. Her earlier experience includes marketing agency work and communications roles at Mercy Corps, United Way, and the OHSU Foundation, as well as a public relations internship with the original Portland Fire WNBA team.
In 2024, Women We Admire named Caitlin one of Oregon’s Top 50 Women Leaders. She was also a finalist for Digital Marketer of the Year as part of her digital marketing certificate program at Portland State University.
A proud Oregon native, Caitlin enjoys exploring Portland’s culinary scene, cooking and baking, and traveling whenever she can. A former NCAA Division I soccer player and competitive dragon boat racer, she represented the United States at two Dragon Boat Club Crew World Championships. These days, she stays connected to the water through stand-up paddleboarding around Portland and in the beautiful Columbia River Gorge—when the weather cooperates!
