Landing Leaders Ready For Action

Athletic & Outdoor is where we started and it's still one of our favorite places to play. We know the industry well and maintain a vast network of potential candidates in the space.

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The Clients We Work With

"John built trust and led a collaborative, transparent, and human process"

“I had the pleasure of working with John Copeland, Senior Partner at Noto Group, on a critical executive search for Rossignol in Europe. From the start, John was highly engaged and deeply invested in our success. He brings a rare mix of strategic insight, deep industry knowledge, and genuine care for clients and candidates. He took the time to understand our team’s culture and leadership needs. John built trust and led a collaborative, transparent, and human process. We successfully hired a fantastic candidate, and I highly recommend John and Noto Group for executive recruitment.”

Liz Wilson

General Manager

Softgoods Rossignol

"The Noto team is good at staying in touch and bringing people together."

"I recently attended an event they co-hosted where you could really learn something by interacting with other leaders dealing with similar issues.”

Mark Pinger

U.S. General Manager

Arena

"Noto Group provided the best CEO candidates."

“We did due diligence talking to various firms, and ultimately decided that Noto Group’s experience and network would provide the best CEO candidates for our search.”

Bobby Oppenheim

Founder and Chairman

Triple Eight

"We are thrilled with the fit, performance, and results."

“Starting with the intake process, the Noto Group team helped us to develop clarity on the success profile which ultimately enabled us to select the best candidate with confidence. Noto Group expertly guided the interview process with multiple stakeholders in Italy, Amsterdam, and the US. A year later, we are thrilled with the fit, performance, and results of the US GM hire we made.“

Steve Smith

Brand Manager

Castelli

“They understand our business, culture, and the skills we're looking for.”

“The Noto Group was an excellent business partner and sounding board for our extensive recruitment process. They're a team that understands our business, the culture, and the skills we're looking for.”

Simon Atkins

SVP Footwear

Lululemon

"Noto Group brings qualified candidates that align with our values."

“Noto Group stands out for bringing us candidates that are not just qualified, but also align with our values — and for having a genuine enthusiasm for the business we are building.”  

Bill Banta

CEO

Decked

"They understand our culture and deliver outstanding, talented executives.”

“We have had several engagements with Noto Group as we continued to grow and build out our leadership team. Noto Group proved themselves by working closely with us, understanding our culture and delivering outstanding, talented executives.”

Scott Allan

Former CEO

Hydro Flask

“Noto Group clearly has a pretty deep contacts list, because they knew several people I knew in the sporting goods industry. This built my trust early in the process.”

Robert Erb

Chief Executive Officer

Triple Eight

Case Studies