A leader in the area of sustainability and purpose-driven businesses, our B Corporation client is best known for their outdoor consumer products but engaged us on this search for their growing natural food and beverage brand.
Having grown their mission-focused food and beverage brand through their direct-to-consumer retail and ecommerce channels, our client was ready to bring on an experienced Head of Sales to scale the business through grocery and specialty retail channels. Our client had been searching for the right candidate for almost a year, even working with a search firm with Food & Beverage specific expertise but had not successfully found the right fit of industry expertise and alignment with the movement to solving the world’s environmental crisis through food.
With the Expo West tradeshow (the natural products industry’s marquee trade event) looming, Notogroup quickly developed a pool of potential talent and began reaching out to authentically promote the opportunity and identify candidates who had a strong understanding of and connection to the company’s mission. Despite the time the position had been open, the vast majority of our network had not heard about it. Interest in the role was high, but identifying the ideal candidate proved a challenge. Intensive screening for both functional and cultural fit was required, narrowing the potential candidate pool to a select few.
Having a clear understanding of the mission, the company culture and the business goals, we were able to identify the ideal candidate with the unique combination of results-orientation and mission alignment…in time for Expo West. This person had a track record of scaling businesses within the natural products space and deep understanding of both natural and convention grocery. At the same time, they had a personal passion for the mission of the brand, expertise in the history and goals of the movement, and personal characteristics to allow them to thrive in the company’s culture.